The New Irony Chrono from Swatch is a high-performance time machine.

The nine debut models capitalize on the big new case in stainless steel (43 mm, up from 40) to exhibit clear, essential design and fine-tuned, split-second accuracy. Men will doubtless appreciate the bigger format, pure performance and precisely calibrated chronometer. That said, what makes the New Irony Chrono such a fine machine isn’t the technology – it’s the style.

Up front and center in the inaugural New Irony Chrono collection are two powerful models that speak of performance with casual fluency. Black and silver dashboard dials, a classic symmetrical subdial array, tachometric scales engraved on the bezel and – a masterful touch – seductive ‘Milanese’ mesh steel bracelets, supple and undeniably attractive.

They are flanked by seven models featuring richly detailed dials, brushed, polished or PVD stainless steel cases and a range of casually elegant bracelets.

The models YVS403G, YVM400 and YVS406 will be available beginning in August 2013.

YVS401G

Model: New Irony Chrono

Dial: sun-brushed black with white Arabic numerals at 4 and 8 and white and red indexes, date window at 3 o’clock

Case: polished stainless steel 316L

Bezel: polished stainless steel 316L, engraved and filled in black with silver tachometric scale

Bracelet: mesh in polished stainless steel 316L

YVS405G

Model: New Irony Chrono

Dial: sun-brushed silver with black and red indexes, date window at 3 o’clock

Case: polished stainless steel 316L

Bezel: polished stainless steel 316L with engraved tachometric scale in black

Bracelet: mesh in polished stainless steel 316L

YVS400

Model: New Irony Chrono

Dial: black with white Arabic numerals and indexes, date window at 3 o’clock

Case: polished stainless steel 316L

Bezel: polished stainless steel 316L, engraved and filled in black with silver Arabic numerals and indexes

Bracelet: brown leather with embossed alligator pattern

YVS404

Model: New Irony Chrono

Dial: black with white Arabic numerals at 4, 8 and 12, red and silver indexes, date window at 6 o’clock

Case: brushed stainless steel 316L

Bezel: brushed stainless steel 316L, printed black with red and white tachometric scale

Bracelet: black leather with rubber touch finishing and red stitching

YVS402

Model: New Irony Chrono

Dial: green with black Arabic numerals at 4, 8 and 12; black, silver and orange indexes, date window at 6 o’clock

Case: brushed stainless steel 316L

Bezel: brushed stainless steel 316L with green, orange and black print

Bracelet: green fabric with orange stitching

YVB400

Model: New Irony Chrono

Dial: sun-brushed black with white and golden indexes, date window at 6 o’clock

Case: brushed stainless steel 316L with black PVD

Bezel: brushed stainless steel 316L with golden PVD and black print

Bracelet: textured black polyurethane with golden stitching

YVS403G

Model: New Irony Chrono

Dial: sun-brushed black with golden and white indexes, date window at 6 o’clock

Case: brushed stainless steel 316L

Bezel: brushed stainless steel 316L with golden PVD and black print

Bracelet: 5-link bicolor in brushed stainless steel 316L and golden PVD

YVM400

Model: New Irony Chrono

Dial: grey with black Arabic numerals at 4, 8 and 12, black and white indexes, date window at 6 o’clock

Case: brushed stainless steel 316L with gun metal PVD

Bezel: brushed stainless steel 316L with gun metal PVD, engraved indexes in black and white

Bracelet: perforated grey leather

YVS406

Model: New Irony Chrono

Dial: sun-brushed blue with white Arabic numerals at 4 and 8 and red, white and black indexes, date window at 3 o’clock

Case: brushed stainless steel 316L

Bezel: brushed stainless steel 316L with blue, red and white tachometric scale

Bracelet: perforated blue leather