Jeddah’s Red Sea Mall recently recorded a new initiative in the Gulf shopping and entertainment industry, with the signing of an agreement with Alif Alif FM to establish a special studio.

The studio is to be established inside the mall to broadcast a number of live radio programs. Visitors and workers will be able to see and hear the actual broadcasting of the radio.

This first of its kind step comes as part of Red Sea Mall’s efforts to be closer to the people of Jeddah and introduce a high value to visitors as it strives to be closely associated with the community in Saudi Arabia and elsewhere in the Arab world.

Mohammad Alawi, CEO of Red Sea Markets Company Ltd., which owns Red Sea Mall, has expressed his happiness over Alif Alif FM’s cooperation. “The new studio will be a quantum leap for the mall and will increase its importance among Jeddah residents and visitors. Alif Alif has achieved widespread popularity, especially in the Western Region and the Kingdom in general,” he added.

Marwan Demas, CEO of Leap Media, exclusive agent of Alif Alif radio, praised Red Sea Mall’s leading position in the regional mall industry, and stated that Alif Alif will benefit from the mall’s popularity and will broadcast programs. “The radio channel and the mall occupy large space in the hearts of Jeddah residents and we want to get closer to them with our fun and interesting programs, and with our broadcasters who enjoy wide audiences. We hope to succeed in this regard.

Rasha Al-Imam, Alif Alif FM manager, welcomed the signing of the agreement with the mall. “Alif Alif FM is a youth, social and entertaining radio channel. It works on dedicating local talents and competencies to contribute in building the Kingdom’s future. Alif Alif looks forward to be the number one radio channel in Saudi Arabia, with messages of entertainment and awareness, and interactions with the society. Alif Alif FM aspires to be a trusted and important source of information in the Kingdom and will introduce positive and enthusiastic programs to all listener categories.”



Red Sea Mall commits to broadcast and support citizenship among young males and females in the Saudi society, and encourage them to express their feelings toward the country with their special creations. The mall allows them to introduce their thoughts and innovations in knowledge, art, design...etc., attracts visitors, and invites them to support these youngsters to achieve their ambitions and goals in life.