Dubai-based Apparel Group, most recognized for its portfolio of international fashion and accessories brands, brings yet another fashion chain to the Middle East.

R&B the fashion and accessories chain for men, women and kids, is set to open 50 new stores across Saudi Arabia over the next five years and additional 100 stores in the GCC.

With stores already operational in Oman, the UAE and the Kingdom, the brand’s expansion plans involve opening its first store in Riyadh and third store in the Kingdom. The new store follows the opening of two large stores at Mall of Dhahran in Alkhobar and Al Rashid Mall in Jazan. The Riyadh showroom is a single level store located on Khurais road beside Carrefour and it will be R&B’s 11th store across 3 countries in the GCC.

The Riyadh complex will also feature one of Apparel Group’s footwear brands, Athlete’s Co., at the same venue. The group plans to leverage the new brand across the Middle East and with the enthusiastic response received from the market.

it is focusing on further expansion in Saudi Arabia, which has always been a lucrative market for mainstream fashion brands.

Apparel Group is home to 54 international brands, represented by over 950 stores spread over four continents and employing over 9,000 multicultural staff. R&B will now join the portfolio of renowned Apparel Group brands that currently retail in Saudi Arabia across 100 store locations.

Arun Pagrani, group GM for R&B, stated: “R&B has received excellent feedback from the customers since our store openings in Mall of Dhahran-Alkhobar and Al Rashid mall-Jazan of 4,200 square meters and 2,000 square meters respectively. Clients particularly appreciate the product range on offer within our fashion, footwear, accessories and home categories.”