TAG Heuer, a world leader in chronographs, has announced the signing of Bollywood star Ranbir Kapoor for a long-term partnership as a TAG Heuer brand ambassador. With this association, TAG Heuer reinforces its leadership position by becoming the only brand in the industry endorsed by two of the biggest names in Bollywood — Shah Rukh Khan and Ranbir Kapoor.

The versatile actor and today’s youth icon, Kapoor joins a renowned roster of International sports stars and celebrities that includes football superstar and two time winner of the Ballon d’Or award Cristiano Ronaldo, WTA tennis champion Maria Sharapova, Hollywood film actress Cameron Diaz, Bollywood actor Shah Rukh Khan, Formula One World Champion Jenson Button, World Rally Champion Sebastien Ogier and the entire crew of 2013 America’s Cup winner Oracle Team USA.

TAG Heuer recently unveiled its global campaign in India — Don’t crack under pressure.

“Far more than a claim, it is a powerful mindset,” said TAG Heuer CEO Stephane Linder. “Those who know TAG Heuer may recognize the motto, a tribute to an early 90’s campaign, which for many remains the most archetypal expression of TAG Heuer’s unbreakable determination. The campaign captures the mental strength of our Dream Team, athletes and partners, who reflect the values of the TAG Heuer shield.”

“TAG Heuer has always been one of my dreams,” said Kapoor. “It started when I was really young; it was the first watch I wanted to own in my life. I remember my parents gifted it to me on my 13th birthday. So now, to be associated with the brand is really humbling for me. I think TAG Heuer stands for the four principle P’s that is prestige, precision, passion and performance. I think that is something we all and especially I can identify with; the way I look at my career, my life.”