Ghassan Jewellery celebrated the launch of its new and distinctive line of 21 karat gold.

Named ASALA, it was inspired by its heritage of authentic and unique experience in making the best quality and the finest models of gold.

This collection is characterized by exceptional models studded with finest kinds of stones, which is made by hand and the latest jewelry machines, and outsourcing efficient gold designers to come up with designs that reflect the taste of the East and the West at the same time.

Amal Zimmo, marketing manager of Ghassan Jewellery, stated: “We believe in the role of jewelry in exposing the beauty and femininity of women, and this is what always motivates us to design special models to satisfy different tastes and personalities. ASALA is considered the outcome of previous experience in understanding women's requirements, in addition to following the global fashion line to fulfill women's aspirations. Hence, we expect unrivaled success for this line in the Arab and Gulf market.”