Zohoor Alreef, a leading company in fragrances and skin care industry, celebrated the opening of its new branch in Nakheel Mall in Riyadh last week. The event was attended by various Saudi stars in addition to senior company directors.

The new store in Riyadh showcases Zohoor Alreef’s new store design, which includes the use of new colors to create a more contemporary product display. It was also an occasion to show off the company’s new marketing methods and channels which convey the values of the distinguished and dynamitic company.

Zohoor Alreef Chief Executive Officer Jeremy Johnston stated that this new showroom concept will allow Zohoor Alreef to continue to compete with the world’s largest companies.

Johnston added that the opening of Zohoor Alreef’s new store design comes simultaneously with the launching of the “Mazaya” new loyalty program, which will offer gifts and rewards to Zohoor’s customers, in addition to the previously offered discounts.

The event also witnessed the launching of the new royal fragrances’ collection. The Public Relations Manager Sultan Al-Khaldi stated that this special collection, which consists of five fragrances uniquely and modernly designed for women and men is reaching for the royal taste of those who love rich and rare fragrances. These long lasting perfumes combine a wonderful blend of oriental aromas and refreshing flowers.

Zohoor Alreef is one of the leading companies in the body care, perfumes and home fragrance field in Saudi Arabia. It was founded in 1991 and owns today about 250 stores inside the Kingdom, the Gulf region, and Morocco. The company has specialized manufacturing facilities to produce its exclusive fragrances and luxurious products and launches new ranges on a monthly basis.