Damas, a major jewelry and watch retailer in the Middle East, has bolstered its presence in Saudi Arabia with the launch of its designer jewelry boutique in Riyadh. This is the second store Damas is opening in the Kingdom during 2015, expanding the brand’s footprint in the country and consolidating Damas’ current operations in Saudi Arabia that includes 25 stores.

Located on Al-Olaya Street, the interiors of the store epitomes luxury and is accompanied by an enhanced customer service offering that focuses on building long-term relationships and offering the ultimate bespoke shopping experience.

The Damas boutique is designed to assemble exclusive collections from the world’s major jewelry designers, including Forevermark, Roberto Coin, Pasquale Bruni, Magerit, Utopia, Baraka, and Givori. The boutique also showcases contemporary styles in high fashion jewelry, diamonds and precious gemstone pieces.

During 2014, Damas opened three new Damas outlets, one Folli Follie store and one Stroili kiosk in the Kingdom. For 2015, Damas is set to launch one Graff Store, 10 Damas outlets, two Folli Follie stores and one Stroili store. In addition to that Damas will also be renovating three of their already existing stores in the Kingdom.

Anan Fakhreddin, CEO, Damas, said: “At Damas, we have developed our portfolio of international and in-house brands to emerge as a global trademark that is based on trust and continuous innovation. Riyadh is a very important market for Damas as our clients here have extremely refined tastes in jewelry. Damas will provide them with the quality and the creativity that they are expecting. We could not have come this far without the support of our community and loyal clients throughout the years, and would like to reiterate our commitment to bringing them the finest in jewelry designs as we continue to build on our strategic presence in Saudi Arabia.”