The United Electronics Company (eXtra) announced the appointment of Abdulhameed Abdulaziz Al-Ohali as its new CEO, which took effect on March 10. He succeeded Karim Al-Dahabi who resigned from the company for personal reasons.

Al-Ohali is one of the prominent business executives in the Kingdom with more than 28 years’ experience in retail business mainly in key high-ranking managerial and leadership positions in a number of major trading groups and well-known companies.

Under his leadership, companies achieved many of their most important milestones through securing growth and sales increase.

Al-Ohali was the CEO of Al Fozan Metals Co. for 15 years. He served as the GM of the industrial sector of Saleh Al-Rajhi Co. Ltd. for five years.

The new CEO holds a Bachelor's degree in marketing from the Industrial Management College at the King Fahd University of Petroleum and Minerals.

Al-Ohali thanked the eXtra board of directors for their trust in him and said that he would put in his best efforts for the company’s success through employees’ work and support.

The eXtra chairman and the board of directors acknowledged Karim’s efforts and support during his leadership.

eXtra is expanding fast with strategic plans for the development and improvement of its customer service and for providing the best in technology products.

Apart from the opening of new branches to cover a larger geographic area in the Kingdom, the company continues to strengthen its partnerships with major technology companies around the world, bringing in the latest technology to the Saudi market.