Lifestyle, a division of Landmark Group and the largest beauty and home decor retailer in the region, has achieved another remarkable milestone by opening its 200th store in MEA.

This achievement cements the brand’s strong presence and growing retail footprint now spanning 15 countries and over a million square feet across the region and its robust development plans in the Kingdom.

The 200th store, which opened in January, is described as an outstanding accomplishment for the brand as this marks Lifestyle’s foray into Nigeria.

Sachin Mundhwa, CEO of Lifestyle, said: “We are elated and proud to achieve this milestone as we enter newer territories. Lifestyle has ambitious plans under way and hopes to take bigger strides this year. Since our inception in 1998, customers have appreciated both the affordability and comprehensive range of brands and products.”

Mundhwa added: “I would like to take this opportunity to thank all our customers, employees and partners for their support and contribution to this success. This achievement is an affirmation of our team's commitment to a quality driven business operation.”

Lifestyle recently achieved the 100th store opening milestone in the Kingdom with the 2,330 square feet store at Al-Rashid Mall in Dammam.

With this opening, 50 percent share of all Lifestyle stores are now located in the Kingdom.

Continuing its expansion plans, Lifestyle is slated to open 25 new stores by June Kingdomwide, — in Riyadh, Jeddah, Alkhobar, Buraidah and Abha — spanning 76,000 square feet of retail space.

Having started its first store in 1998 in the UAE, Lifestyle has grown from strength to strength, offering a large variety of internationally renowned brands across an expansive range of cosmetics, bath and body, fashion bags and accessories, home decor, furnishings and fragrances.