Turkish Airlines, the official airline partner of Warner Bros. Pictures’ action adventure, Batman v Superman: Dawn of Justice, sponsored the film’s world premiere in New York City, which took place at the Radio City Music Hall on March 20, days ahead of the March 25 nationwide release.

A host of celebrities joined director Zack Snyder and the film’s Batman and Superman, Ben Affleck and Henry Cavill, and its ensemble cast, including Amy Adams, Jesse Eisenberg, Diane Lane, Laurence Fishburne, Jeremy Irons, Holly Hunter, and Gal Gadot, Callan Mulvey and Tao Okamoto.

M. Ilker Aycı, Turkish Airlines' board chairman, said: “Recently, we’ve been able to bring the film to life through unique in-flight experiences and activations. We’re also excited to be part of the movie’s premiere with fans from around the world. And coming soon, there’s one more piece of good news for our passengers. Turkish Airlines is proud to introduce the first in-flight premiere of the film outside of theaters as part of our in-flight entertainment systems.”

The premiere is part of a larger partnership with Warner Bros. Pictures that was announced earlier in January. The movie experience is extended to fans inflight through an exclusive 777 Turkish Airlines wrapped in Batman v Superman: Dawn of Justice imagery, limited-edition Turkish Airlines Batman v Superman themed amenity kits, a Time Out travel guide for the airline’s newest destinations Gotham City and Metropolis, inflight menu items and a special edition frequent flyer Miles & Smiles card.

In the film, Turkish Airlines is featured within a pivotal scene aboard a Boeing 777 airplane. Additionally, two of the film’s stars, Ben Affleck, who plays Batman, and Jesse Eisenberg, who plays global magnate Lex Luthor, took part in a special advertisement announcing Turkish Airlines’ newest destinations — Gotham City and Metropolis.