Abdul Latif Jameel Electronics (ALJE) recently announced the launch of its exchange offer, allowing customers to change any brand of home appliance for the latest, energy-efficient models, choosing from window or split air conditioners (ACs), refrigerators, freezers, dishwashers, washing machines and cookers.

Valid until the end of June, the offer is available at ALJE’s retail showrooms.

AC brands available through the exchange offer include Sharp and White Westinghouse, while home appliance brands include Sharp, White Westinghouse and Toshiba. Both Sharp and White Westinghouse offer a wide choice of AC units ranging from 12,000 BTU to 36,000 BTU. The new models have a minimum 5 star energy rating with many models achieving 7 stars. Also they have lower noise levels and require less maintenance.

Customers taking advantage of the offer can benefit from a SR500 cash incentive for their old air conditioning unit or home appliance, as well as from a number of added value services, including free delivery, free installation, free removal and disposal of old ACs or home appliance, free five-year compressor warranty, free copper pipe kit and zero percent interest on credit card purchases.

P. Venkat, MD, Abdul Latif Jameel Electronics, said: “ALJE is an organization that has a long history of CSR and the exchange offer is part of our commitment to environmental conservation, recognizing that energy efficiency is essential within Saudi Arabia today. With the rising costs of electricity in Saudi Arabia, we felt that ALJE should help customers by offering an affordable and convenient way to use energy efficient air conditioning devices and home appliances. Better still, consumers can increase their energy efficiency even more by opting for inverter models of either ACs or refrigerators. The inverter compressors can help to reduce electricity bills by up to 30 percent and are significantly quieter.”