Rice Creamery, the UAE’s home-grown concept which was launched in 2013 by Glee Hospitality and offering the quintessential Arabian dessert — rice pudding, has announced new franchise partners in Saudi Arabia and Egypt as part of its expansion across the region.
The company announced Food and Entertainment Company — a reputable name in Saudi Arabia engaged in the hospitality and entertainment sectors since 1975 — as franchise partner in the Kingdom. Rice Creamery’s old franchise partner Good Food Company has entered into a joint venture with Food and Entertainment Company, and this is expected to take Rice Creamery to the next level of success in the Kingdom.
In Egypt, Rice Creamery has signed a franchise agreement with Ingredients Communications, represented by its chairman Zaik Abdelhameed in partnership with Dubai-based Entrepreneur Ammar Zawaideh.
The franchise agreements are part of the expansion of the Rice Creamery brand across the region, with spate of new openings planned in the coming months. Rice Creamery has carved a niche for itself since opening its first outlet at the Citywalk Development, Al Wasl Road in Dubai in October 2013 and has since been steadily spreading its market presence.
Abdul Kader Saadi, MD at Glee Hospitality, said: “We are thrilled with our franchise agreements with Food and Entertainment Company in the Kingdom and with Ingredients Communications in Egypt. Both are strategic growth markets for Rice Creamery and we are confident that the brand will resonate with the demographic break-up in these countries. Plans are afoot to spread its unique offering across new markets in the region and beyond.”
Food and Entertainment Company is a trusted name in the hospitality and entertainment sector.
The company announced Food and Entertainment Company — a reputable name in Saudi Arabia engaged in the hospitality and entertainment sectors since 1975 — as franchise partner in the Kingdom. Rice Creamery’s old franchise partner Good Food Company has entered into a joint venture with Food and Entertainment Company, and this is expected to take Rice Creamery to the next level of success in the Kingdom.
In Egypt, Rice Creamery has signed a franchise agreement with Ingredients Communications, represented by its chairman Zaik Abdelhameed in partnership with Dubai-based Entrepreneur Ammar Zawaideh.
The franchise agreements are part of the expansion of the Rice Creamery brand across the region, with spate of new openings planned in the coming months. Rice Creamery has carved a niche for itself since opening its first outlet at the Citywalk Development, Al Wasl Road in Dubai in October 2013 and has since been steadily spreading its market presence.
Abdul Kader Saadi, MD at Glee Hospitality, said: “We are thrilled with our franchise agreements with Food and Entertainment Company in the Kingdom and with Ingredients Communications in Egypt. Both are strategic growth markets for Rice Creamery and we are confident that the brand will resonate with the demographic break-up in these countries. Plans are afoot to spread its unique offering across new markets in the region and beyond.”
Food and Entertainment Company is a trusted name in the hospitality and entertainment sector.
