Sona Jewellers (SJ) has introduced a gold loyalty program, which is claimed to be a great way for loyal customers to save even more.

“While every customer is special, we wanted to find a way to give extra value to those customers who are known to us, trusted and shopped with us regularly. With the support of our valued customers we could learn a lot and we kept improving as per their needs,” SJ stated.

After all, SJ added: “Our motto is to satisfy our valued customers by giving product quality, service and guarantee in keeping with our slogan: Buying from Sona is equal to quality plus confidence plus service plus guarantee.”

SJ claims to have a wide range of handmade and machine made jewelry products at its own factory in Riyadh where it started its first outlet. “Our well experienced goldsmith and humble salesmen have had a major role in our success. We are always heartily grateful to Saudi Arabia and our customers who trusted us. Thousands of designs and all our masterpieces are created by our professional artistic model makers and skilled craftsmen.”

SJ outlines its building strategy thus: “Like the process of cultivating vegetables, we emphasize that Sona Jewellers offers trust by educating customers about the unethical practices in the business and change the perception of jewelry as a high-priced purchase. We are changing the attitudes of customers from their blind trust to informed trust.”

Sona Jewellers was established in 1984 in Saudi Arabia with 100 percent foreign investment by K.V. Mohan, Sona Mohan, Shyam Mohan and Vivek Mohan.

The company has its 22-carat jewelry outlets in Riyadh, Jeddah, Dammam, Hofuf, Khamis Mushayit and Jubail. The company develops its modern and traditional designs at its own manufacturing unit at Riyadh.