Messe Frankfurt Middle East, one of the region’s largest exhibition organizers, is expanding its regional reach with the announcement of the inaugural Materials Handling Saudi Arabia 2016.

The two-day exhibition and conference will take place from Nov. 28-29, at Jeddah’s Park Hyatt Hotel, offering global suppliers and regional manufacturers direct access to the Kingdom’s thriving logistics, warehouse, freight and cargo industries.

Organized in partnership with Saudi-based Al-Harithy Company for Exhibitions (ACE), Materials Handling Saudi Arabia is a biennial event alternating between the flagship Materials Handling Middle East Exhibition in Dubai.

It also marks Messe Frankfurt Middle East’s second direct foray into the vast Saudi market, after the breakout success of the first edition of Automechanika Jeddah in January 2016.

“Materials Handling Saudi Arabia is the latest development in our ongoing expansion in the Kingdom, and together with Materials Handling Middle East, we have a dual platform offering intralogistics and supply chain players unmatched access to one of the most promising markets in the world,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.

Muwaffaq Al-Harith, chairman of ACE, said: “The warehousing and logistics sector in Saudi Arabia is currently on the upswing, riding on a phase of sustained industrial and retail expansion, along with infrastructural development.”

The inaugural edition of Materials Handling Saudi Arabia has been responded by suppliers of products and services related to intralogistics, warehousing, supply chain, ports, and port equipment.

Exhibitors already signed on include launch partners Swisslog, SSI Schaeffer, and Daifuku, while industry partners include Abdul Latif Jameel Industrial Equipment Company — the Saudi distributor for Toyota forklifts — Log Square, and Al-Samaani.

Frederic Zielinski, GM, Swisslog Middle East, said: “Saudi Arabia is a very important and growing market for Swisslog warehouse and distribution solutions.”

Materials Handling Saudi Arabia will be headlined by the two-day Supply Chain and Logistics Forum.