InterContinental Hotels & Resorts brand teams up with Fortune 500 futurist

INTERCON

InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, announces that its InterContinental Hotels & Resorts brand has sought the expertise of Fortune 500 Futurist, Faith Popcorn.
The collaboration comes as the InterContinental brand celebrates 70 years of pioneering luxury travel and looks ahead to the next 70 years.
Looking at luxury travel trends of the future, Faith focused specifically on the guest experience, service, destinations as well as hotel design. It believes that virtual reality (VR) escapism and immersive brand experiences will shape service and guest experiences in the future of luxury travel.
Faith Popcorn, described as the trend oracle, has worked with major Fortune 500 companies.
Futurist Faith Popcorn commented: “In envisioning with InterContinental Hotel & Resorts to mark their 70-year anniversary, we’ve forecast what the future holds for luxury travel. Consumers will be craving immersive experiences which will allow them to indulge in luxury in both a physical and a virtual sense. By harnessing VR and the constant flow of personal likes, dislikes and bio-data, hotels will be able to provide guests with once-in-a-lifetime experiences seamlessly and spontaneously—or so it will seem.”
Tara Bernerd, interior designer specializing in luxury hotel design, said: “InterContinental Hotels & Resorts are constantly looking to evolve their interiors and aesthetic to make their properties more unique and luxurious for guests. Interior architecture and design play a very powerful part of a guest’s experience and I am delighted to be supporting InterContinental Hotels & Resorts on their new design philosophy that will hope to see them continue to push the boundaries of luxury travel into the future.”
Simon Scoot, VP global brand strategy at InterContinental Hotels & Resorts, stated: “Our collaboration with Faith Popcorn and partnership with Tara Bernerd further ensures the InterContinental brand remains at the forefront of luxury travel.”