• The AUDI Group is continuing its global growth. In the year to date, the company has delivered more than 560,000 vehicles to its customers. In order to satisfy demand, Audi is operating with special shifts. This year alone, the premium brand intends to launch 17 new models and derivatives on the market. At the same time, the Ingolstadt-based company is pressing ahead with the biggest investment program in its history: By 2018, around €22 billion is to flow into the development of new models and technologies and the expansion of international manufacturing structures. Despite the high levels of advance expenditure, the Audi Group aims to achieve an operating return on sales within its strategic target corridor of eight to ten percent. This year alone, the company intends to recruit 2,000 new experts and 750 apprentices in Germany.

• The New 2014 model HONDA CITY has been launched in the Saudi market by Abdullah Hashim Co. Ltd. sole distributor of Honda products in Saudi Arabia. The all new CITY, which has been developed as a global sedan, encompasses the best of Honda’s technologies to deliver advanced sporty design, best comfort and best fuel efficiency in the category. Compared to the previous generation CITY which was launched in 2009, the new 2014 Honda CITY has undergone a complete design change that has a notable presence, dynamic stance, outstanding fuel efficiency, comfortable and spacious interiors. It aims to reflect sophistication and vigor while in motion and a striking charisma when stationary. The new 2014 Honda CITY lineup features three trims with an introduction of a new base DX trim followed by LX and the top of the line EX. All the three trims are powered with a 1.5L i-VTEC petrol engine which delivers a maximum power of 118 HP @ 6600 rpm. This engine is mated to the new generation CVT transmission.

• RENAULT enters 2014 confidently, pursuing its growth strategy with 8 percent sales increase year-on-year across the GCC. Over the first three months in 2014, Renault Middle East posted a substantial rise of 18 percent in a Dubai & Northern Emirates market up by 14 percent year-on-year. Renault’s strong performance across the Emirates was enhanced by the popularity of its affordable SUV Renault Duster and full range of passenger cars. In Saudi Arabia, compared to 2013, Renault’s sales recorded 21 percent sales growth on a five percent market year-on-year. Over the first 2014 quarter, Renault remained, just as it did in 2013, the top European brand. Renault Fluence and Renault Duster are the two best-selling European models. In Qatar, following successful introduction of Renault Twizy at Qatar Motor Show, Renault recorded 10 percent sales growth over a seven percent market increase.

• The 2015 YUKON will arrive in regional markets this summer and promises to provide greater capability and refinement — with more power, new fold-flat rear seats and a quieter interior. And thanks to a new family of advanced EcoTec3 engines, the lineup is also expected to deliver the segment’s best V-8 fuel economy. Bold styling and advanced technologies — including new pioneering safety and security specs — support Yukon’s enhanced capability, while a more comprehensive list of standard features and optimized infotainment options are designed to broaden the appeal of one of the industry’s most-popular full-size SUV lineups. “The Yukon and Yukon XL were engineered from the ground up, building on a strong legacy of capability to take them to the top of the segment with exceptional refinement and purposeful technology,” said Nadim Ghrayeb, GMC Brand Manager. “And when it comes to the tasks people rely on a full-size SUV for, they do it better than ever — and with more style.” The all-new 2015 GMC Yukon Family will be available in showrooms across the Middle East in the summer of 2014.