FORD Middle East is debuting its all-new Fusion mid-size sedan and India’s best-selling EcoSport compact SUV at Dubai International Motor Show, which begins on Nov. 5, bringing to life the next generation of more expressive vehicles from Ford.

This year’s lineup is the strongest ever for Ford in the region, featuring models in all segments from the sub-compact Fiesta through Taurus, the EcoSport through Expedition SUVs and F-Series pickup trucks. Visitors to the Ford stand at the show venue, Dubai World Trade and Convention Center, will also have a chance to know the Ford Atlas truck concept.

Larry Prein, Ford Middle East’s MD, said: “Our vision for Fusion was clear — deliver the very best of what One Ford stands for. As Fusion debuts in the Middle East, we are proud to bring a groundbreaking design and jaw-dropping fuel economy sedan that is also packed with featured technologies to help make our customers safer.”

The all-new Fusion offers an unprecedented portfolio of driver assistance and convenience technologies based on sensors, cameras and radar that enable the car to see and respond.

Fusion can help drivers maintain proper lane position, adjust vehicle speed to changing traffic conditions, identify suitable parking spaces and help park, even aiding drivers backing out of parking space where visibility is obstructed.

Specific technologies include lane keeping system, the class-exclusive technology that helps a driver maintain proper lane position; adaptive cruise control, which enables collision warning with brake support to help slow the car if the potential of a crash is detected; active park assist, which can identify a suitable parallel parking space; and blind spot information system (BLIS), which enables cross-traffic alert, warning the driver of oncoming traffic when backing out of a parking space with obstructed views, such as between two large vans.

“It is quite an exciting time for us to showcase the all-new Ford Fusion in response to a great demand from our customers - both existing and new, eagerly anticipating its regional debut. Ford Fusion is a proven winner overseas, with leading technologies and smart features, further adding to its attractiveness,” said Paul Anderson, Ford Middle East’s marketing director.

Fusion offers the latest version of MyFord Touch, allowing a driver to interact with vehicle systems through voice control, a touch screen tap or a conventional button.

Both SYNC and MyFord Touch - powered by SYNC - help reduce the potential for driver distraction through voice-controlled functionality, allowing drivers to keep hands on the wheel and eyes on the road.

Key contributors to how the Fusion feels are the ride and handling components that maximize vehicle dynamics.

Careful tuning by Ford’s vehicle handling and ride team has yielded a Fusion with a dynamic character that will please a well-seasoned enthusiast while increasing the confidence level of less-experienced drivers.

Fusion interior quiet reaches a new level with acoustic underbody shields and weight-saving sound-absorption material; both minimize road and powertrain noise while boosting aerodynamic efficiency to help save fuel. The all-new model adds content such as a full-perimeter hood seal to be among the midsize sedan segment leaders in giving drivers a quiet ride.

Fusion is also equipped with active noise control. This feature uses the audio system to mitigate extraneous road noise while enhancing powertrain sounds.

Fusion is designed with customer safety in mind. Engineers increased its body strength by 10 percent, using more high-strength steels such as boron, and added dual first-row knee airbags and adaptive front airbags that vent and tether to conform to a specific occupant’s size, position and seatbelt usage.

The all-new Ford EcoSport, arrives in the Middle East as a strong contender in the compact SUV segment. Ford EcoSport comes with an attractive price and consumers will have the power of choice with a selection of three trim levels (ambiente, trend and the high end titanium), as well as the option of a manual or automatic transmission paired with a fuel efficient 1.5L engine, Anderson said.

“EcoSport sets new standards in the compact SUV segment through its design, development and sensible value proposition. With the launch of the EcoSport we stand true to our commitment to offer the best of Ford. EcoSport’s competitive pricing and market positioning underscores our commitment to offer world-class models with outstanding value,” he added.