For the fourth year in a row, the live Kenwood Cooking Show organized by its exclusive agent in Saudi Arabia, Ahmed Abdulwahed Co., has been tremendous success.

This year's cooking exhibition in the Kingdom by the world's major company in food processing machines witnessed once again international Lebanese Chef Richard El-Khoury showing off his culinary skills in various shows in major Saudi cities. It has kicked off in Riyadh where food lovers and housewives flocked and cherished the new ideas and skills they've learned in food preparation and culinary art using Kenwood appliances. El-Khoury will next go to Dammam and Jeddah to captivate the audience with his food mastery. The ongoing show is live on Hashtag #kenwoodksalive were relevant questions can be asked.

In the process, valuable gifts await the lucky winners. Chef El-Khoury will demonstrate his culinary skills with the aid of Kenwood appliances in Jeddah for three consecutive days. The first is at Arab Mall on July 5, followed by a stint at Serafi Mall the next day and at Andalus Mall on July 7. Fadi Tarabay, sales manager of Kenwood for Home Appliances in Saudi Arabia, said: “As the holy month of Ramadan approaches, we anticipate high demand on electric home appliances, especially on Kenwood food processing machines for their high-efficiency and durability, notwithstanding the ease and comfort these appliances provide housewives in food preparation and cooking.” As a gesture of Ahmed Abdulwahed Co.'s reaching out to its customers, Tarabay said: “The company distributes some giveaways to the audience during the shows.” Chef El-Khoury said: “The cooking festival of this year is amazing. I have collected some great recipes from around the world to prepare them with the help of Kenwood electric home appliances, which can do a lot in the kitchen.”