E-commerce creates more opportunities for Saudi women

Updated 17 January 2016

E-commerce creates more opportunities for Saudi women

ABHA: Many economists stress the importance of electronic markets in Saudi Arabia, their financial mega-returns and the availability of jobs for young businesswomen.
A number of economists and businesswomen believe these markets still need organization and codification of their work. They have also revealed that Saudi women are strongly present in these markets, and have achieved success, stressing the need to support the work of Saudi women in this electronic sector.
Chairperson of Fashion Design in the Jeddah Chamber of Commerce and Industries, Oumayma Azzouz, revealed that the use of electronic technology is a clear indication of the economic success, considering that women's work in this context is one of the most important opportunities that enhances women’s income sources.
Azzouz said: "My interest in the practical aspects and my continuous travels between Arab and European capitals to display my new lines have contributed to the delay in my joining the online marketplace or marketing via social media, but I learned in the last two years the importance of e-marketing, and have established my website to showcases my latest lines and all my news.”
Azzouz suggested that the electronic market will witness major developments in the coming years, and will have great returns.
Businesswoman and member of the young businesswomen’s council, Reem Al-Rowaisan, confirmed that there is an increasingly high turnout of Saudi businesswomen engaging in electronic markets.
She pointed out that they encourage the employment of women in electronic markets through the Executive Council of the Young Businesswomen, where they work on motivating young women to create jobs rather than request them, in addition to the adoption, encouragement and support of projects with new and innovative ideas, such as smartphone applications or electronic marketing in general.
Lina Al-Amoudi, a businesswoman and human resources specialist, stressed that Saudi businesswomen have given themselves a strong and stable imprint in the world of social networking sites and electronic markets, and have become pioneers for their counterparts in the Arabian Gulf in spreading commercial culture in smart ways that attract the recipient to understand the desired message.
"Saudi women are open and receptive to everything new, so it was not difficult for them to go into the trade experience through electronic markets, where the electronic technology and modern means facilitated their way to market themselves as businesswomen, and also opened international doors for them where they excelled through presenting services and products in which they invest."
Writer and businesswoman Sahar Zain Al-Deen emphasized the importance of the role of chambers of commerce in supporting young businesswomen, and the role of chambers in supporting the e-commerce market and women’s business, and training them to hone their experiences, saying that the chamber creates trained and qualified women to work in the electronic market.
Reem Asaad, an economic writer, argues that trade through electronic markets economically benefits the parties of infrastructure, such the merchant who benefits through the sale of his goods, and the young people who work on process of transporting goods from the electronic market dealers to buyers.


Sunsilk’s Color Run returns to Riyadh

‘The Happiest 5k on the Planet’ is set to turn Riyadh colorful on Oct. 26. (Photos/Supplied)
Updated 16 October 2019

Sunsilk’s Color Run returns to Riyadh

  • The General Entertainment Authority is bringing The Color Run back to the Kingdom following the success of the Alkhobar event

RIYADH: The Color Run presented by Sunsilk is returning to Saudi Arabia! The countdown to “The Happiest 5k on the Planet” is on, with The Color Run bursting onto the streets of Riyadh on Oct. 26.
The event is part of the GEA’s efforts to attract top entertainment to Saudi Arabia. The Color Run — now the largest running series in the world — will be making its vibrant return to the Kingdom’s two biggest cities, with over 15,000 expected to participate in each location.
The Riyadh event follows the Kingdom’s extremely popular inaugural Color Run, which took place in Alkhobar in March and saw over 10,000 people run, jog, walk and skip their way along the 5 km course.
To date, The Color Run has been hosted in more than 40 countries with over 7 million runners participating in the event. It is untimed and sees thousands of participants covered from head to toe in an array of different colors throughout the course before collecting their medals at the finish line. The only rule is that those taking part must cross the finish line covered in color and have fun while doing it!
The non-competitive run is not only an opportunity to create perfect memories — and Instagram posts — but also serves as a celebration of health, happiness and individuality. The GEA, a core pillar under the Saudi government, is supporting the event as part of its continued efforts to enrich the lifestyle of residents as part of the Kingdom’s Vision 2030 reform plans and in line with the nation’s Quality of Life Program 2020.
The first of the upcoming events will be hosted as part of Riyadh Season, considered to be the biggest entertainment event in the capital city, with activities catering to sports, music, theater, fashion and much more.
Ahmed Al-Mehmadi, executive director of communications at the GEA said: “We are thrilled to be bringing The Color Run presented by Sunsilk to Riyadh. We witnessed an incredible turnout in Alkhobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objectives to support and create new options that boost participation across cultural, entertainment and sports activities.”
Kristen Biegler, spokesperson for The Color Run said: “Since its inception in 2012, The Color Run has had become a global phenomenon, and we are very excited to be returning to Saudi Arabia. The response in Alkhobar was truly amazing and we are extremely excited to bring ‘The Happiest 5k on the Planet’ to Riyadh. Our top rule is that everyone has fun — it is up to you whether you run, jog, walk or even skip your way to the finish line.”
Once the 5 km is over, the fun will continue at the Finish Festival, a larger-than-life celebration equipped with music, dance-offs, fun and games and massive color throws, which create millions of vivid color combinations!