Ceer CEO: Crown Prince pushed team hard on design of new Saudi EVs
- Crown Prince Mohammed bin Salman significantly influenced the design of the first two electric vehicle models from Saudi Arabia's brand Ceer.
- The Exobot vehicles, available as a sedan and SUV, are the first products in a planned fleet of seven models launching over the next five years.
- Ceer aims to create distinct and innovative vehicle designs that reflect Saudi identity while targeting the regional market.
- The cars will bear the 'Made in Saudi Arabia' label and are expected to soon reach customers domestically and beyond.
- Ceer's manufacturing facility in King Abdullah Economic City is set to produce up to 170,000 vehicles annually and is projected to create around 30,000 jobs.
- The company aims for 45% local content in its vehicles by 2034, with a target of 80% Saudi workforce participation.
