Facebook said it would introduce personalized ads in its Shops service based on users' shopping behavior. (File/AFP)

Facebook expands Shops to WhatsApp, Marketplace in commerce push

  • Facebook Inc (FB.O) is expanding its "Shops" feature to its messaging app WhatsApp in several countries.
  • Users will be able to use this search from content on the app or on photos on their own camera rolls.
By Reuters ·