fitness

Fitness leaders reveal the future of Saudi Arabia’s wellness economy at FIBO Arabia

Fitness leaders reveal the future of Saudi Arabia’s wellness economy at FIBO Arabia

  • Experts say local sector must ditch price promotions and discount-driven marketing, learn from developed markets and attract new customers, including women and seniors
  • With revenues forecast to double to $4.1bn by 2030, a new Ministry of Sport report highlights need for tailored offerings, workforce investments and strategic expansions
By Arab News ·

Special A year since its launch in the coastal city of Jeddah, her business, Loca Studios, has offered women a completely different fitness experience. (Supplied)

Saudi Arabia’s fitness buffs flex their entrepreneurial muscles

By Caline Malek ·