RIYADH, 10 June — A leading car importer, Muhammad Yousuf Naghi Motors, has signed an exclusive contract with the BMW Group for importing their new MINI cars into Saudi Arabia. Some 30,000 MINI cars will roll off the new production line this year in the United Kingdom.
“With the heritage of the MINI brand, the engineering excellence that BMW has put into the new car, the exclusive options and the unique driving experience that one can only get from a MINI, we are confident that this car will appeal to both driving enthusiasts and fashion lovers alike,” Marius Krige, Naghi Motors’s general manager, said here yesterday.
Krige said the production of MINI, which had been designed and built to BMW standards, began at the group’s Oxford plant in the UK last month. The launch in the UK is scheduled for July and in other European markets for September.
Krige said that the Kingdom would have to wait until the first quarter of 2002 for the new car’s arrival. Plans are under way to set up exclusive showrooms for the MINI alongside the existing BMW showrooms. Krige expressed the hope that MINI would become the premium brand in the small car sector in the Kingdom.
