JEDDAH, 12 July  — The United Matbouli Group, agents of the South Korean electronic giant Samsung, opened its first ever digital showroom in the Kingdom at the Jeddah International Market yesterday. The showroom features all kinds of digital products including TV, DVDP, still camera, MP3 Player, notebook computers and much more. Addressing a press conference on the occasion, B.W. Lee, Samsung’s newly-appointed president for the Middle East and Africa, said his company expected its worldwide sales this year to jump to $35 billion from $30 billion last year. He said Samsung Electronics was aiming to become the top-tier player of digital convergence era throughout the Middle East and Africa within three years. — Saad Al-Matrafi