JEDDAH, 5 June — In the presence of Prince Ahmad ibn Salman, Saudi Research & Publishing Company celebrated the 10th anniversary of the Sword Awards at Jeddah Chamber of Commerce and Industry yesterday.
A large number of prominent personalities in the advertising, media and business sectors were present.
The Sword Awards, which aim to promote creativity in advertising, are granted to the most creative advertisements produced in the region. In addition, this year’s event was special as it marked the 10th anniversary of the Sword Awards.
The awards were instituted in 1993 to encourage creativiy in print media advertising, but were eventually expanded to cover other media organs.
A panel of judges, of whom some are internationally recognized media professionals, chose the winners of the award. It is a precondition that the winning advertisement should be prepared and produced in the Gulf region.
