To promote online commerce activities for local consumers, Bahrain-based Jashanmal & Sons and American Express have launched Hadaiya.com. Purchasing from the site is open only to American Express Card holders.
“The security of the transactions is guaranteed through American Express, the quality of the goods is assured through Jashanmal, and shipping and delivery is guaranteed through DHL,” explained Bharat Jashanmal, managing director, Hadaiya.com.
Jashanmal hopes that by addressing key e-commerce concerns, Internet users in the Middle East will be tempted to shop online.
“The idea behind Hadaiya.com is to provide something out of the ordinary,” said Jashanmal. “We have sourced products from around the world that are exclusively available on Hadiaya.com — collectibles and special purchases that are difficult to find in a brick-and-mortar shopping mall. What’s more, the product ranges are rotated frequently, with limited numbers of each, to increase the desirability of the items.”
The site is divided into sections such as Toys for Boys and Glitz for Girls, Bookworm Stuff and Gifts for Guys. There is also a section titled, “Stuff you don’t need but really want,” featuring executive gadgets including a pen that lights up when a mobile phone rings, a micro MP3 player and an underwater scooter.