Saudi Business Machines (SBM) has achieved Gold Certification from Cisco Systems. SBM, the general marketing and services representative of IBM WTC in Saudi Arabia, now has access to a powerful resource framework to develop even further its expertise to sell, plan, design, implement and operate Cisco networking solutions through the Cisco Channel Partner Program. To earn Gold Certification, SBM had to meet or surpass the stringent personnel, training, customer satisfaction, specialization and post-sales support requirements set forth by Cisco.

“We now have an unbeatable combination for customers in the Kingdom. SBM’s professional expertise in e-business, coupled with Cisco’s network product, gives our customers a huge competitive advantage when creating the e-business systems that improve the way they interact with their customers, their suppliers, and also their own employees,” commented Samir Emile, SBM country manager, Integrated Technology Services (ITS).

SBM ITS helps customers mobilize quickly, providing a broad range of IT consulting, support, implementation, and management services. SBM’s services portfolio includes Maintenance, Technical Support, Networking, Infrastructure & Systems Management, and Business Continuity & Recovery.

“The purpose of our Channel Partner Program is to help channel partners succeed in the next market evolution of value-based business models,” said Dr. Marwan Al-Ahmadi, country manager, Saudi Arabia, Cisco Systems. “With specializations in Management, Router and Switches and VPN/Security, Saudi Business Machines has secured the training, skills and knowledge to play a pivotal role in accelerating the adoption of Cisco solutions.”

The Cisco Channel Partner Program offers its certified channel partners state-of-the-art technical and sales training. Gold Certified Channel Partners are recognized and rewarded for employing some of the industry’s best-trained network technicians, who achieve and demonstrate the highest levels of expertise in planning, designing, implementing and supporting Cisco network solutions. These teams are audited annually to make sure they consistently deliver industry-leading support and maintain the rigorous Cisco standards for network expertise and support capabilities.

Cisco Gold Certified Channel Partners provide 24-hour technical service with one-hour response time for problem resolution and four-hour onsite response. These rigorous support requirements highlight SBM’s commitment to supporting its strategic business network.

Arab News Compunet 19 August 2003