JEDDAH, 31 August 2003 — The third annual Saudi Marketing Conference will take place at the Jeddah Hilton on Oct. 5 and 6.
This year’s theme is “Developing Brand Strategies in Saudi Arabia” and will bring together international experts in the fields of marketing and branding. These include keynote speakers such as international branding guru Martin Lindstrom, Professor Leslie de Chernatony, director of the Center for Research in Brand Marketing at the University of Birmingham Business School.
Participants from Saudi Arabia include Saleh Al-Jasser, director general of corporate communications for Saudi Telecom, and Fahd Hamidaddin, direct marketing business leader for DMS.
The conference aims at helping managers increase their market share and thus improving profitability. The two-day conference will include presentations on brand building, market research, communication and customer loyalty.
