JEDDAH, 23 February 2004 — The Advista Arabia VI, dedicated to “The Dynamics of Change — Brand Experience in the Arab World” is the largest assembly of local and international advertising and media marketing giants and is hosted for the first time in Saudi Arabia, a press conference heard yesterday. It will bring together some 1,000 participants from the GCC, Arab countries as well as some from Europe, US and Asia.
Talal Dhulaymi, the head of the conference’s organizational committee, told Arab News the Kingdom, despite being the region’s largest advertising market, was only now ready to host a conference of such dimensions.