JEDDAH, 13 March 2004 — Makkah Governor Prince Abdul Majeed will inaugurate the sixth Advista Arabia conference at Hilton Hotel here today. Former Malaysian Prime Minister Dr. Mahathir Mohamed will address the four-day event, which is held for the first time in the Kingdom. According to Osama Al-Khereiji of the Arab National Education and Training Company, organizer of the event, more than 1,000 delegates from the Arab and Gulf countries as well as from Europe, America and Asia will take part in the conference. The Advista Arabia conference series was initiated in 1987 to promote Arab advertising industry. “The Dynamics of Change - Brand Experience in the Arab World,” is the theme of the conference.