Acer Computer (ME) Ltd has appointed Aptec SA as a value added distributor (VAD) to boost its sales in Saudi Arabia’s corporate market. Under the agreement, Aptec SA is responsible for distributing Acer’s corporate range of products — including commercial desktops, servers, notebooks and monitors — to resellers. “Holding the position as the country’s leading VAD specialist, we have witnessed first-hand the overall rise in demand for hardware from the corporate sector over the past few years,” said Thierry Chamayou, GM, Aptec SA.
Based on the new relationship with Aptec SA, Acer is strongly positioned to continue its growth in the country’s corporate hardware market. Aptec’s fully integrated website — offering online services such as shopping (e-shop), order tracking, and accounts receivable — as well as its aggressive pricing strategy, promotions and marketing activities, will assist Acer in developing its presence in the Kingdom. Sales in Saudi Arabia represent a significant portion of Acer’s overall revenue for the Middle East.
“Our overall strategy for increasing our market share in Saudi Arabia includes being committed to the channel, offering technologically advanced products, placing special attention on customer needs, and supporting a reliable and effective distributor,” said Krishna Murthy, GM, Acer Computer ME. “Aptec SA provides us with geographical reach across the market, strong reseller relationships and customer service expertise.”