DUBAI, 10 August 2004 — Dubai’s aggressive marketing campaign is set to pick up momentum with the Dubai Department of Tourism and Commerce Marketing (DTCM) participating in nine major overseas exhibitions in addition to organizing road shows in 13 countries from September to December.
A report published here said Dubai will continue to be in the global spotlight as more than 500,000 people including tourism and travel trade decision-makers are expected to attend these specialized shows across the world during this period.
DTCM Director of Operations and Marketing Mohammad Khamis ibn Hareb said: “Showcasing Dubai in so many places around the world in four months might look unbelievable, but this is exactly what we have set out for ourselves as part of our aggressive promotional agenda. There is no full stop in our marketing lexicon. In 2004, we added four more exhibitions to our participation list in addition to organizing road shows in a few more countries.”
DTCM Manager for Overseas Promotions Khalifa Ali Buamaim said: “The first major exhibition in September is Leisure-2004 in Moscow. The four-day Russian Travel and Tourism Exhibition from Sept. 22 will help tap the Russian market which continues to post year-on-year growth over the past decade.”
The second show in September is Japan Association of Travel Agents (JATA) exhibition in Tokyo from Sept. 24 to 26. This will be followed by Incentive Travel and Meeting Executives (IT&ME 2004) exhibition in Chicago in the US from Sept. 28 to 30.
Dubai will have a major presence in Top Resa-2004 show in Deauville, France, from Sept. 30. Next will be the Swiss Travel and Tourism Fair (TTW-2004) in Montreux from Oct. 27 to 28. The following month will see Dubai’s participation in the three-day Sea Trade Mediterranean-2004 show in Genoa, Italy. This will be followed by one of the biggest-ever presence in the World Travel Market (WTM-2004) in London from Nov. 8 to 11.
Dubai will also make its presence felt in a strong way in the European Incentive Business and Travel Meetings (EIBTM-2004) exhibition in Barcelona, Spain, from Nov. 30 to Dec. 2.
The emirate’s tourism strengths will be showcased in the International Luxury Travel Fair-2004 in Cannes, France, from Dec. 7 to 9. The department is also organizing a series of road shows in 13 countries all along its participation in major trade shows.
