BenQ, a regional leader in digital lifestyle products, has reported a 20 percent rise in sales of its range of LCD TVs in Saudi Arabia as consumers in the Kingdom invest in acquiring the latest technology for their homes.
The growth in LCD TV sales is partly attributed to the replacement market, as people update their outdated TVs for stylish and compact models. BenQ’s TVs range in size from 15” up to a 30” with plans to introduce a 46” screen to the Kingdom in the future. Demand for LCD TVs has also been strong in Egypt and the UAE, following the introduction of BenQ’s 30” DV3080, which is designed for family viewing.
“LCD TV sales have been buoyant across the Middle East for the last six months, as more people look to replace their old TVs with newer models,” said Robert Dung, managing director, BenQ Middle East. “Our larger sized screens have proved to be very popular in Saudi Arabia.”
As the third largest manufacturer of LCD panels in the world, BenQ has steadily introduced new models of LCD TVs to the Kingdom in order to capitalize on the growing home entertainment market and the increasing number of hours that people spend watching television.
“The regional LCD TV sector is maturing rapidly with a growing understanding of the benefits of LCD technology,” said Dung. “It is important that we keep innovating and updating our product range in order to satisfy the expectations of consumers.”
The 20” H200, designed for portability and the larger DV2680, BenQ’s 26” LCD TV, are proven performers with home consumers. The DV3080, a 30” LCD TV with 3D edge filtering, has also shown to be popular with families wanting to sit and watch television together. A 32” and 37” model will be launched in Saudi Arabia during the third quarter of this year and a 46” model will be introduced by the end of the fourth quarter.