Saudi Arabian Marketing & Agencies Co. Ltd. (SAMACO) launched Audi A6 in Jeddah yesterday. “It’s a new car, a new driving experience and a new design language,” Salah Yamout, national sales and marketing manager of SAMACO-Audi, told a press conference. “Everything is new and exciting about this car - it’s fascinating, athletic, powerful, sporty, innovative, eye-catching, unusual, stylish and beautiful.” It has a 246 kW engine with low fuel consumption in the eight-cylinder V-engine. “The car reflects a balancing act between power and consumption: sporty and economical, dynamic and compact,” said Yamout who was accompanied by SAMACO’s Marketing Manager Khaled Al-Dajani. “The new car comes with a seven speed gearbox and is completely digitized,” Yamout said. It does not have a handbrake in the conventional sense any more. An electromechanical parking brake makes sure the car remains stationary. It is activated via switch on the center console. And the brake releases automatically when you drive off, as soon as the accelerator is pressed. The aesthetic design of the new car body hides an extremely rigid and stable passenger compartment. Highly resistant materials, processed with new bonding technologies, are the basis for the high safety standards of the A6. The crumple zone and the footwell areas have been optimized to protect the passengers more effectively in a head-on collision. Its other features include large wheelbase, high-quality interior, two-stage airbag for driver and front-seat passenger as well as sideguard head-level airbag system.
Jowharat Al-Babtain
Jowharat Al-Babtain Holding Group has commenced the collective partnership phase for the “Jowharah” real estate project, which is situated at a prime location at the intersection of Waly Al-Ahd and Prince Majed Streets in Jeddah. “The estimated initial cost of the first stage of the Jowharah project is SR750 million,” Abdulaziz M. Al-Mutlaq, CEO of the group, told a press conference at Jeddah Hilton on Saturday. The project, which covers a 328,500 sq m plot of land, is considered to be the latest real estate investment opportunity to be promoted as a collective partnership in the Kingdom. “Creative concepts and strategies are being implemented to develop and activate the project that will adopt new architectural, engineering and environmental concepts,” he added. The project includes business towers, a mega mall, hotel towers and exclusive residential units. In addition, separate commercial/business complexes will surround the exterior perimeter of the site to form an integrated unit for the utilization of the business sector. He outlined the elements invested in the project and described the many superb features of the development, emphasizing the unique opportunity that will present itself to the city’s influential business community in this new addition to the real estate sector. The group is a Saudi company, which specializes in real estate investments and comprises several independent business units, which include project department as well as engineering, department and R&D wings, and “Edarat,” a company that handles real estate marketing and management, training and market research.
Rado
Rado President Roland Streule and media personality George Kordahi will open a Rado boutique dedicated to the Swiss Rado brand at Al-Rashid Mall in Alkhobar tonight. The boutique aims to further enhance Rado’s image as a lifestyle brand. “It offers an extensive selection of unique Rado watches, and is modern in design and accentuates the sophisticated, contemporary style that is Rado,” said a spokesman for Al-Ghazali, Rado’s Kingdomwide dealer. “The boutique is an important step toward Rado’s distribution strategy and will go a long way in catering for the discerning customers,” he said. Another event that coincides with the boutique opening is the launch of Rado’s Sintra “Chrono” Tennis collection. Rado, a Swiss watch company, has been active in tennis for 20 years as official partner for timekeeping at the world’s most important WTA and ATP tournaments. This tennis special is available with a rubber strap that gives an “extra cool” touch or with a scratchproof high-tech ceramics bracelet for sporty elegance. Rado is known for manufacturing watches that are individualistic in design and made from scratchproof materials. The Lengnau (Switzerland) company is one of the most important Swiss watch manufacturers and has succeeded over a short period in building up a distinctive brand with successful worldwide distribution. While other brands use conventional materials like gold, brass or steel, Rado goes for materials of the future such as high-tech diamond, high-tech lanthanum, sapphire crystal, hardmetal or high-tech ceramics.
Progress Milk
Progress Milk is celebrating the back-to-school season in Riyadh by launching its fun and entertaining Progress Zone thinking area at Sahara Mall. The main feature of the zone is the “Progress Game,” which lets children 1-4 years of age jump from square to square across a giant-sized game board setting off lights as they match hidden pictures. Toddlers will love the game, which is full of bright lights and cute drawings of animals such as penguins, lions and rabbits and little boys and girls. “The launch of Progress Game will engage children to exercise their minds and bodies,” said Essam Sheikh, managing director, SADS. “By combining both mental and physical activity, the Progress Game is a great way to show how drinking Progress milk can benefit toddlers between 1-4 years old.” Progress Milk, with its comprehensive nutritional content that includes iron, is claimed to be the ideal milk product to ensure strong mental development and thinking skills. The product gives toddlers a fun way to test and practice these skills. Toddlers between the ages of 1-4 years old will be challenged to partake in the touch screen game and goodies will be distributed to toddlers participating at Progress Zone. The Progress Zone road show has moved to Riyadh after it visited Jeddah. It will next move to Dammam soon.