It’s official. Life boutique is the hippest place at the moment to stock up on this summers’ must haves. This little boutique, tucked away on Rawadah Street in Jeddah, is the brain child of Nourah Al Qudaibi. who says the inspiration to create a fashionable concept store came from her daughter who was having difficulties finding things in the local market that were both stylish and unique in the Kingdom.
“There are so many new things we can introduce to the market she said.
The boutique offers a variety of brands and products that are refreshingly different from the main stream market. They carry many exclusive and popular brands from all over Europe and America — the Italian high street fashion label Fornarina and the celebrity-loved designer Paul Frank among them.
The boutique offers not only an array of must have designer items that will surely add oomph to any wardrobe, but also offers a range of many different products from fashion accessories to cool little gadgets for the home.
Life boutique showcases limited accessories such as the San Francisco-based designer Jeanine Payer, famous for her trinkets and necklaces with poetic quotes on them. Also up for grabs is Stephen Marais makeup with a range wide enough to please every taste.
Stepping into this ultra modern boutique with its combination of sleek interior contrasting with colorful pictures and urban music played in the background, one cannot help but feel that they are shopping in one of those cute little boutiques in Los Angeles or London. The furniture and home accessories add to the liveliness of the environment.
Customer service though was a bit daunting; once you enter the store you are bombarded with random facts about the products by the sales people. It gets a bit oppressive when all you want to do is shop.
The prices at Life are a bit upscale, but these pieces are available nowhere else, and are guaranteed fresh. Nourah pounced on Puma’s Black Station shoe line and made certain she is the first in the Gulf to offer it. She has added the line to the best collection of Pumas in Jeddah and this makes Life the top place to get comfy, to die for sneakers.
Life contact information:
Web site: www.life.com.sa
Tel: 02-6642188