IBM Middle East recently hosted in Dubai a two-day conference on enterprise content management that gathered key customers and organizations from across IBM’s Central Europe, Middle East and Africa (CEMA) region. Partnering with Gulf Business Machines (GBM), global players such as Adobe and Nokia and content management partners such as Raqmiyat and Intertec, the conference looked at how content management solutions can provide the necessary infrastructure to manage content across the enterprise and enable organizations access to strategic information that will help them support their own customers.
“Content Management enables organizations to tap into one of their most valuable assets — business information. It allows them to get information into the hands of the right people easily and efficiently and is a key component in sustaining a competitive advantage. However, with ever-growing volumes of critical information distributed across a variety of systems and in various formats, deploying and maintaining effective content management methodologies can be a significant challenge,” said Bashar Kilani, software group manager, IBM Middle East, Egypt and Pakistan. “IBM has put an enormous amount of investment in research and development in this technology over the past years and together with our partners, we are bringing forward some important measures that organizations need to consider in regards to their content management strategies.”