In a significant business development, Maktoob.com has acquired Strategiy.com, the Middle East’s leading portal for marketing, advertising and media professionals. By joining together, Maktoob.com and Strategiy.com will now be able to integrate their core strengths to provide media, marketing and advertising professionals in the Middle East with a powerful set of services while managing and delivering compelling content and experiences across different disciplines.
“Both Maktoob.com and Strategiy.com are passionate about addressing the needs of the growing advertising and media community in the region and creating a platform where these professionals can interact with each other and explore opportunities to grow,” said Ahmed Nassef, VP & GM, Maktoob.com. “By synergizing our expertise in our specialized fields, we are uniquely positioned to offer a powerful medium that will incorporate innovative solutions and applications for this niche industry.”
Strategiy.com is a one-stop online destination featuring a rich mix of relevant services, including profiles and interviews on industry leaders, special reports, news and information resources, features, surveys, a directory of services offered by agencies, a list of upcoming exhibitions and employment opportunities for job-seekers.
The acquisition of Strategiy.com could not have come at a better time for Maktoob.com. According to Nassef, with the Middle East media and advertising industry witnessing a boom, there is now a huge demand for both regional content and interactive communications services.
“We are continuously exploring opportunities to add important and focused services to our expanding portfolio in order to further evolve as a powerful online community with relevant content and enrich the online experiences of our users,” Nassef explained. “The Strategiy.com acquisition will definitely help us to further consolidate our relations with the media and advertising community in the region.”