Aug. 10 marked the first time in 34 years that The NASDAQ Stock Market conducted opening and closing ceremonies from outside New York. Three thousand miles from NASDAQ’s New York City headquarters at Cisco Systems’ San Jose, California headquarters, Cisco and NASDAQ recreated the MarketSite including a replica blue video wall and electronic podium to mirror the NASDAQ opening and closing bell ceremonies. Cisco CEO, John Chambers, along with 2000 Cisco employees, rang the bell to signal the start of trading from a “virtual” control center, complete with NASDAQ’s famous video wall that provides trading updates throughout the day.
The NASDAQ opening event was made possible due to a dual path, secure, private IP-network. Cisco’s Internet protocol (IP) networking equipment and software transmitted NASDAQ trading information from New York to San Jose, highlighting the benefits of virtualization and IP technology for businesses and society. To view an archived webcast of the event click to: http://newsroom.cisco.com/dlls/2005/corp_080305.html?CMP=ILC-001.