JEDDAH, 17 December 2006 — Hilton Hotels Corporation said yesterday that its luxurious property, Qasr Al-Sharq or “Palace of the Orient” — situated next to the Jeddah Hilton Hotel on the Corniche — will be the first in the region to join the Waldorf-Astoria Collection, the hotel chain’s new luxury brand. It will thus become the first international managed property in the collection.

“Qasr Al-Sharq is a perfect addition to our pinnacle brand — the Waldorf-Astoria Collection. This exciting alliance solidifies the importance of the Middle East region to us, and marks the start of significant international developments for the collection,” David Greydanus, senior vice president-brand management at Waldorf-Astoria Collection, told a press conference yesterday.

The 46-all suite opulent hotel pampers its guests with “unparalleled luxury, lavish interiors, true Arabian hospitality and cutting-edge technology.” The hotel prides itself in having two palace suites, eight royal suites, 12 executive suites and 24 junior suites — all provided with the state-of-the-art audiovisual equipment, WiFi Internet access and automated controls for lighting, curtains, temperature control and refreshment centers.

Qasr Al-Sharq opened on June 1 as Hilton’s fourth hotel in the Kingdom and stands as a “symbol of unrivaled opulence and hospitality” in the Kingdom. Hilton owns two other properties, one each in Makkah and Madinah.

“As the first hotel outside the US to join this prestigious collection, Qasr Al-Sharq will favorably impact the brand and heighten the brand’s presence in the international market,” Rudi Jagersbacher, Hilton’s vice president, Arabian Peninsula, said.