RIYADH, 2 November 2007 — Saudi-Swiss Securities, a new kid on the block in the expanding field of brokerage services in the Kingdom, has launched its exclusive e-trading facility in a bid to promote joint ventures between the two countries which have a cumulative value of SR1.573 billion spread over 12 projects.
The new initiative comes at a time when both countries are diversifying their economic relations by holding a series of seminars over the next two months in the fields of water and power generation, financial services, Islamic finance, the Second Saudi IPO Summit to be held in Riyadh from Nov.10-14, and other interactions between two countries through economic and financial forums scheduled in various GCC states as well as Malaysia.
Relevant financial or economic data in those fields will be available on the company’s interactive website, www.saudi-swiss.com, in both Arabic and English language versions, Azzam Albraikan, head of brokerage of the new entity said yesterday. He said the new online e-trading facility would also facilitate access to the popular Zawya website:
“When our clients take advantage of the Saudi-Swiss Securities e-trading facility, they are also connected, at no additional cost, to the Gulf’s premier subscription website, ABQ Zawya. This is an online resource for Middle East business and finance information, which also provides a searchable database of companies, their products and services,” Albraikan said.
He pointed out that the website’s comprehensive features include details of Saudi-Swiss’ product offering, frequently asked questions (FAQs), an archive of the company’s media releases, as well as instructions on how to take advantage of the brokerage’s e-trading facility.
Commenting on the launch of their e-trading initiative, Jasem Qabazard, head of information technology for Saudi-Swiss Securities, said the “users of our site can learn about the company’s product offering as well as the many safety features, keep abreast of the latest news and developments from Saudi-Swiss Securities and learn how to get connected to our convenient e-trading facility.”
He added that while the site offers rich content — including a full range of answers to the clients’ in-depth questions — “we will continually strive to improve it.
This will soon become the site to go to for the latest in information and convenience in the field of investment brokerage in the Kingdom.
He said Saudi-Swiss Securities, a Saudi-based financial services company which launched its operations with equity brokerage initially for the Saudi market, is the first of a full range of innovative financial products and services and global best practice services. The company’s shareholders include leading Saudi and regional companies and the global investment bank Credit Suisse.