SPLASH
Splash, an international fashion retailer, launched its 65th regional store with a new retail concept measuring 24,000 sq feet as part of the new extension at Jeddah’s Aziz Mall last week. The new layout, that features distinctive niches for Splash’s in-house designed brands and international franchises, is based on the Yin-Yang concept which describes two opposing yet complementary forces. “The fact that Splash is constantly moving with global changes in the fashion retailing industry is evident from the fact that this is our fourth retail design change in a mere 13 years. A huge decision to take when you have a retail strength of 65 stores. This new layout in particular highlights the definition of space that we have always strived to achieve for each of our brands. It brings to life each brand’s unique personality through distinguishing decor, while being tied together through the overall concept of Yin-Yang combined with Splash’s staple black and white logo colors” said Raza Beig, CEO, Splash. “The new look promises to offer customers a one-of-a-kind fashion experience, taking Splash to that distinct next level,” he said, adding that soon are a number of new stores will open across the Kingdom, the UAE, Kuwait, Bahrain, Qatar and Jordan.
KTV
KTV Middle East FZCO, a global technology leader, has signed a contract to supply LCD TV screens to Ramada Al-Bukaira Hotel, in Qassim. The deal, which follows a similar one in which KTV supplied 1400 LCD TV screens to Ramada Al-Hamra and Ramada Al-Qibla hotels, both in Madinah, is part of the Korean company’s business strategy of targeting new hotels in marketing its products in the region. KTV manufactures liquid crystal television screens in a variety of sizes, starting from 20 inches up to 82 inches, using first class category “A” Korean-made LCD panel of high-quality and reasonable prices and guaranteed for a period of five years for the use of all costumers. The contract signing ceremony was attended by Khalid Muammar, director of hotels section of the Mohammed Al-Ali Al-Suwailem Company, proprietor of Ramada Al-Bukaira Hotel, and Abdullah Abubakar Baeshin, KTV’s AGM & operations manager in Saudi Arabia.
SIGNAL
Unilever Oral Care, the manufacturer of Signal toothpaste, has launched the Signal Social Mission in the Middle East, which will have the single focus of encouraging children to brush twice daily with a fluoride toothpaste. The announcement coincided with the launch of a new partnership program with the FDI World Dental Federation, at their Annual World Dental Congress being held in Dubai. The partnership program, known as ‘Live, Learn, Laugh’ is in operation in 38 countries and will see Unilever, through its Signal brand, work with the FDI and national dental associations to implement schools programs to improve children’s oral health, encourage children to brush twice daily with a fluoridated toothpaste, and increase oral health education regionally. “Signal has had a presence in the region for over 50 years. We have a long established history of encouraging positive oral health initiatives and launching our Social Mission together with this unique collaboration with the FDI shows our continuing commitment to promoting positive change,” said Unilever Chairman for North Africa and the Middle East, Jan Zijderveld. “By 2010, our objective is to reach one million students across the Middle East through various community initiatives, working to improve oral health standards amongst Arab youth,” Zijderveld added.