In a bid to offer superior diamond jewelry, build customer confidence and further familiarize Jeddah’s consumers with the versatility of these precious stones, Rosy Blue on Saturday announced its partnership with the Al-Musalli Jewelry Group, a pioneer in the jewelry industry in Jeddah, to launch the Omri, Ovio, Mist, La Posy, Suki and the Flotz diamond collections. Rosy Blue is global leader in the design, manufacture and distribution of fine luxury diamonds and jewelry. Headquartered in Antwerp, Belgium, Rosy Blue is one of the largest sightholders of Diamond Trading Company (DTC), a De Beers Group Company, and has a major presence through factories, offices and stores in more than 15 countries across the globe. Employing more than 15,000 employees and $1.7 billion in global sales, Rosy Blue is firmly established across the value chain and in all major diamond and jewelry centers globally. Established in the UAE in 1999, Rosy Blue in a very short span of time has carved a name for itself as the leading provider of exquisite diamond jewelry in the Gulf region. One in every 14 diamonds sold in the world is a Rosy Blue, a reflection of the passion, dedication and values that has made the company one of the most respected and trusted names globally. As part of the new agreement, the Al-Musalli Jewelry Group will be the distributor of the six Rosy Blue brands of jewelry across Jeddah. The brands have been hand-craftedbearing in mind the cosmopolitan tastes.
Suzuki
Suzuki Saudia, the sole distributor of Suzuki vehicles in the Kingdom of Saudi Arabia and part of Bamarouf Group, has launched the new Suzuki XL7 2008 edition in the Saudi automotive market, which was announced during a press conference held on Saturday at its showroom on Palestine road, Jeddah. Suzuki Saudia has unveiled the new XL7 model in response to strong market demand as the number of clients looking for high-performance 4x4 and SUV vehicles has increased substantially. “As the sole dealer of Suzuki vehicles in the Kingdom of Saudi Arabia, we have launched the XL7 2008 to help us address the increasing consumer demand for the Suzuki brand and increase our share in the Saudi automotive market. This is also part of our efforts to enhance our partnership with Suzuki, and in line with our mission to constantly provide the Saudi market with high-quality products and services,” said Maher Al-Nabawy, deputy general manager of Suzuki Saudia. Ahmed Shamaile, sales manager of Suzuki Saudia, said: “The new XL7 combines comfortable design and enhanced performance. We have developed the new XL7 to match the requirements of the Saudi market, boosting the new model’s appeal through its innovative design.” The XL7 2008 is characterized by its more spacious design, which can comfortably accommodate up to seven passengers, and enhanced power with its GM (General Motors)-designed, Suzuki-built 3.6-liter, V6 DOHC engine, which can deliver an estimated 188kW/6,400rpm and 330 Nm/2,300rpm of torque.
SASSCO
Saudi Arabian Sensing Solutions Co (SASSCO), the joint company formed by GE Sensing and the Tamimi Group, opened its new sales, service and training centre in AlKhobar yesterday. The opening of the centre further demonstrates GE’s commitment to on-going, significant investment in the Kingdom. The opening event hosted invited guests from all regions and industrial sectors in Saudi Arabia and was supported by senior management from both GE and Tamimi. Also on hand were a number of international experts to explain the latest developments in technology and instrumentation at simultaneous presentations. Demonstrations of the latest commercially available products for measuring flow, press and gas and moisture were available, as well as overviews of the wide range of NDT (Non Destructive Testing) services offered by SASSCO.
Albaik Roadshow
Famous Saudi comedian Youssef Al-Jarrah thrilled audiences when he appeared at Sawary Landmark on Thursday to participate in Albaik’s latest venue on its roadshow’s tour of the Kingdom. Jarrah who delivers the Albaik campaign’s five key messages “5 Steps to Protect their Food” in the series of MBC FM radio broadcasts personally attended the event to enhance the society’s awareness about the importance of the messages in the Albaik’s “Because Safety Comes First” food safety campaign. Sawary Landmark shoppers excitedly gathered around Al-Jarrah to speak to one of their favorite stars. The CEO of Albaik said “we employ a variety of methods to get our messages across to the society. ‘The Because Safety Comes First’ roadshow is one way that puts us in direct contact with the people, while the MBC radio broadcasts help us reach our main target audience, which is why we are using the instantly recognizable voice of comedian Youssef Al-Jarrah. On this happy occasion, the star of our radio show joined up at the roadshow to provide a memorable event for shoppers in Sawary Landmark.” The five key messages of the campaign are; 1. Keep Clean; 2. Separate Raw and Cooked Food; 3. Cook Thoroughly; 4. Keep Food at Safe Temperatures; 5. Use Safe Water and Raw Materials.