JEDDAH, 30 November 2007 — Budget Saudi began its operations in 1978. Since then, it has grown to be the largest car rental company in the Kingdom, with operations extending to all major cities and towns as well as all the major airports. Supported by a world class fleet of over 14,000 vehicles and fully-equipped service centers and with over 80 locations, it has become the market leader in the car rental industry in the Kingdom, the Middle East and South East Asia.
Having Budget Saudi one of the top 100 companies in the kingdom providing tailored transportation services to its customers, qualified it to become a public company recently. In addition, the management of Budget Saudi highlighted that the improvements in product offerings and services were the major propellants behind its move toward industry leadership position in Saudi Arabia.
At the forefront of Budget Saudi’s strengths is its extensive scope of customer care facilities that aim to satisfy the customer at every step, Abdulillah Zahid, the chairman, said.
These include a wide range of continuously improving, unparalleled services such as short-term car rental, used car sales, Hajj and Umrah services, premier limousine services, lodge and drive, cross border and corporate leasing which has seen unprecedented growth in the demand from corporate customers in outsourcing their transportation requirements. Corporate leasing of Budget Saudi caters to all industry segments from FMCG, banking, courier, trading, manufacturing, industrial, construction, etc. and has most of the top corporate houses in its fold. The company offers operating lease for all types of vehicles from commercial to passenger, SUV, MUV’s, semi luxury & luxury vehicles.
In recognition of the company’s drive on its focus on quality initiatives and standards for delivering world class services, it was awarded the ISO Certification 9001 – 2000 and is thus the only such certified car rental company in Saudi Arabia. The company has also earned several awards such as “Franchise of the Year” in 2004 from Budget International where it was ranked the best performing franchisee in the Middle East & North Africa.
The company’s continuous focus on marketing as a very important tool for comprehending customer perceptions, preferences, stimulating growth and other demands, has resulted in retaining its leadership position and has also won the company prestigious awards like the 2005 “Marketing Achievement of the Year” from Budget International, GMR awards for “Highly Commended Sales Promotion” in Middle East for its Scratch-&-Win campaign. Moreover, Budget Saudi won the prestigious 2006 MENA Silver Award and 2007 MENA Gold Award as the “Outstanding Achievement as Best International Car Rental Brand” in Middle East & North Africa. Furthermore, The company also was the sponsors of prestigious events like the Jeddah Economic Form, International Physical Therapy Conference – Prince Sultan Foundation, Jeddah Summer Festivals and Khadija Bint Khowailed Forum to name a few.
Budget Saudi owes its success to the relentless support of the local community for the last 30 years and pledges to extend a helping hand as a responsible corporate citizen to serve the handicapped, orphans and the underprivileged in the Kingdom through launching initiatives which will reach out to the neediest and the deserving. For Budget Saudi, corporate social responsibility (CSR) is not just a program or a donation or a press release but it is an integral part of their corporate philosophy which is based on earning ethical profits through corporate governance and business ethics.
Recently Budget Saudi has reached an understanding with the Jeddah Chamber of Commerce and Industry to jointly create awareness on CSR activities in the Kingdom by launching initiatives to help the orphans and handicapped.
Throughout all these efforts, Budget Saudi is able to foster and contribute to the growing Saudi economy and build up a global reputation as one of the largest franchisee of Budget International in the world.