Now that summer is coming, winter clothes are on sale. People tend to excessively buy clothes that are on sale as if they have been naked all year long. The mockery is definitely apparent at lingerie shops that sell items at wishful prices that often do not match the product’s quality or country of manufacture.

In spite of that, lingerie shops use an array of means to attract customers — even if this means displaying goods on mannequins to draw customers who would eventually buy what is on display.

Unfortunately, lingerie shops are still staffed by young salesmen who are torn between two modes of behavior. The young salesman could either be bold when presenting lingerie. If he is lucky, his style may suit bolder customers leading to a successful sale. On the other hand he could be hesitant in initiating contact with customers — especially the shy ones who are usually accompanied by their husbands inside these small shops where every move or whisper is noticed.

Many men find accompanying their wives to a lingerie shop to be awkward — an act that infringes on their privacy. However, some still go because they feel protective. They think it is their obligation to protect their wives from the sexual harassment of some sales assistants. After all, young salesmen can sometimes be disrespectful.

All over the world, one finds saleswomen at lingerie shops. In our country — where officials are trying to introduce regulations granting women their rights — women are prohibited from working in lingerie shops. I wish this would change.

Women are not at ease with salesmen at lingerie shops. Women do not have privacy when they are out shopping, they deal cautiously and hesitantly with strange men who try selling them underwear and evening clothes. This is especially the case when they look for a particular size or a certain shape, color or material.

The issue of saleswomen working in lingerie shops has become a crucial one. The Ministry of Labor and the Ministry of Commerce must work quickly to solve this problem. Having an all women lingerie boutique inside shopping centers would not be as awkward as asking a strange man for your underwear size. We have lots of beauty salons all over the country that offer women all kinds of beauty services. No one has ever objected to their work or their policies.