JEDDAH: A large number of Pepsi clients have reportedly switched to other beverages after the company increased its price from SR1 to SR1.5 per bottle.
Salesmen at wholesale and retail shops told Arab News that most customers are putting the Pepsi back on shelves after learning the price hike at cash registers. Likewise, vendors said demand for alternative beverages have increased as a result of Pepsi price hike.
“Some families who used to purchase cartons of Pepsi now prefer to buy other beverages,” he said.
Customer Khaled Abdullah gave a different reason for not buying Pepsi: The coin he gets in change.
“I don’t want them to return back 50 halalas because I don’t like to carry coins,” he said.
Children, too, seem to be offended by the price hike; they were seen switching brands once discovering the price increase.
In a related development, a number of activists called for boycotting Pepsi, using Facebook and other websites.
During its tour of Jeddah markets, Arab News learned that many clients want Pepsi to back down and revert to its old price.
