Referring to the significant role played by the company dealers, UNIVEST Managing Director Ali Alyan said: "The company is concerned about building a strong relationship with its distributors, as genuine partners." The company unveiled its plan for expanding its distribution network across additional regions in Saudi Arabia and adding new distributors to the existing network, targeting in excess of 100 distributors across the Kingdom.

At the conference, Dyrup also announced the launch of three new products that reflect new trends in the paints industry that appeal to the interior design sector - "Lavigato" with a pigment for special effects, "Perla" designed to create a sparkling wall finish and "Stampa" an acrylic based paint to create the pattern effect. Dyrup has a strong innovation behind its products that led to the two augmented products - "Marblesque Plus" and "Dlaze Plus."

UNIVEST Dealers Sales Manager Mohammed Mowffaq Balish said: "The attendance and enthusiasm of our distributors encourage us to launch many more specialized products and consolidate the presence of the brand in the paints market."

Mohsen Jaffri, marketing manager, said: "The new products are aimed at further supporting the growth of the construction sector in the Kingdom. The Saudi economy is growth oriented and large projects are commissioned almost every day and they all need high quality paints."

Dyrup Paints first launched in the local market in 1976 with a state of the art manufacturing facility in Riyadh, which over the years has evolved to become one of the leading manufacturing facility in terms of technology and innovation. Dyrup Paints is produced and owned by UNIVEST, which is a 100 percent Saudi owned company. It is proud of the ownership of advanced international technology to produce the best quality in paints. "UNIVEST is a growing force in paint technology and we can expect a lot more," he added.