Ciaté is the last 5 letters of associate as the founders want to associate the brand with fashion, glamour and elegance. Ciaté is a trend, an expert in color and care for attractive hands and feet. Their products are invented with result-driven ingredients to ensure professional salon results with maximum color durability and wear.

Ciaté has been dealing with fashion shows, celebrities and photo shoots. “We’ve been voted the most stylish and elegant brand in the world according to international magazines,” said Straughan.

“We achieved that by caring more about the details. We added little bows to the nail polish bottles; we have a variety of nail polish colors and serious skincare products. And our products exude femininity and charm which women can easily relate to.”

The brand was created 6 years ago and is now sold in 12 countries in the world such as Greece, Italy, South Africa, the US, England, France and now Saudi Arabia.

Ciaté choose to begin in Jeddah to experiment with the salon and test the product; the plan is to expand it to the Gulf and Middle East. A Riyadh branch will be opening next month and will feature a wedding exhibition. “We’ll be displaying our products and introducing our brand to the women attending the exhibition to test its quality. After that, we’ll start franchising in Gulf and Middle East,” said Aysha Al-Fassi, Middle East Agent.