The 'Towards Life' Campaign enables the general public to contribute their Zakat to underprivileged, Muslim cancer patients receiving treatment at the King Hussein Cancer Center (KHCC).

Abdel Malek Al-Jaber, Zain's CEO, presented Princess Dina Mired, director general of the foundation, with a check for JD50,000 from Zain as a contribution toward the campaign during a press conference at the center on Monday to launch the drive.

Princess Dina expressed her appreciation to Zain for their ongoing support of the 'Towards Life' Campaign and emphasized that Zain's contributions have become the underlying factor ensuring the success of this essential campaign and benefiting many underprivileged cancer patients at KHCC. Since 2003 Zain has contributed close to $1,000,000 to the foundation's programs.

Al-Jaber stated that Zain's partnership with KHCF is a reflection of their faith in the foundation and its mission, and an indication of their understanding of their social responsibly as one of the largest companies in the country. He added that the health sector is of particular interest to the company as it addresses society's humanitarian concerns, especially with children who make up the largest proportion of the population of Jordan.

Al-Jaber added that Zain's commitment and sponsorship of local campaigns such as the foundation's annual 'Towards Life' campaign gives citizens the opportunity to join national efforts to fight cancer. All contributions to this Campaign are dedicated toward providing treatment and relief to underprivileged cancer patients at KHCC.

The campaign provides the opportunity for Zakat Al Fitr contributions to be made during Ramadan and until the end of the year by sending a short SMS message with the word Life or to 97070. With each message, JD1 will be donated in full to the foundation. Zakat Al Amwal contributions can also be made during Ramadan by calling the foundation at 06-5544960.

Princess Dina thanked Mobile Interactive Technologies Co. (MIT) for donating their entire income from the campaign to KHCF. She also commended the efforts of all the foundation's supporters - whether organizations, companies or individuals - for supporting the foundation and the fight against cancer, saying that it is only through their support and generosity that the foundation and the center have been able to achieve excellence and provide quality comprehensive cancer care to patients in Jordan and the region.