The three-day event at the Jeddah Hilton from Oct. 3 will also have National Water Company CEO Loay Al-Musallam, King Abdullah City for Atomic & Renewable Energy (KACARE) Gov. Hashim Abdullah Yamani, Arab Water Council and Former Egyptian Minister of Water Resources & Irrigation President Mahmoud Abu-Zeid, King Abdul Aziz City for Science and Technology Vice President Prince Turki bin Saud bin Mohammad Al-Saud, Saline Water Conversion Corporation Gov. Fehied F. Al-Shareef, Steve Bolze, president and CEO, power and water, GE, and Acwa Power International Chairman Mohammad Abunayyan, among the other speakers.

SWPF's program for this year will address a range of topics in water and water treatment.

"The SWPF reflects the Kingdom's continuous strides toward the sustainable development of the power and water sectors," said Adil Bushnak, head of SWPF's organizing committee and chairman of Bushnak Academy, which is organizing the event jointly with the CWC Group.

The forum reflects the Kingdom's continuous strides toward the sustainable development of the power and water sectors, he said, adding: "The SWPF is the event where policies and strategies are laid down to determine the future of power and water in the Kingdom on the one hand and guide investors in accomplishing their objectives on the other."

"As it grows in stature each year, SWPF plays a key role in uniting Saudi and international stakeholders to discuss the policies and strategies, which will determine the future of power and water in Saudi Arabia. At SWPF 2010, we look forward to the next generation of development and focus on how we can adapt to the changing market and achieve sustainable prosperity through knowledge, innovation and cooperation," the organizers said in a statement, quoting Al-Hussayen.

An international exhibition will run alongside the forum. The opening day will also have the SWPF award dinner. Technical workshops and a visit to KAUST site will be among the other activities on the following days.