“Shuhra is committed to supporting talents by offering them the opportunity to demonstrate their skills and expose them to the world,” said Karim Domologe, founder and CEO of Prime Digiko and one of the judges. “We want to give competitors a chance to showcase their talent and to be discovered not only locally but internationally as well.”

Talent categories include photography, graffiti, art, filmmaking, fashion design and performance arts.

“People who wish to compete will have to register online and the Shuhra.com team will contact them to arrange a live audition,” said Domologe. “People and visitors of the website will vote for two weeks until we find our first place winner.”

The contestants will get the chance to take the stage, perform and will be promoted online through a Web show called the “Shuhra Show.” “This will allow visitors to watch and vote for their favorite talent,” said Domologe.

The competition is open to Arab men from any age group. For more information visit www.shuhra.com